Jimmy Zimmerman

Jacob’s Creek Double Barrel is aged in both wine and whiskey barrels, truly a product of passion two worlds apart. So we wrote them a love story. “Two Barrels, One Soul” is a tale of the struggles we face; the odds we overcome for what we love – as well as the rewards we reap.

AWARDS

2018 Victorian ACS Award - Cinematography

The smartphone category is stagnant, both in its innovations and its advertising. The new LG G5 is anything but. So to launch the G5 – the world’s most playful phone – and its Friends, we built the world’s most playful website.

AWARDS AND SHORTLISTS

W3 - 2016 Best in Show Website Features-Video or Motion Graphics

FWA - Mobile of the Day May 21 - LG Mobile "LG G5 And Friends" Website

Lisbon International Advertising Festival - Digital Website

Kinsale Sharks - International Digital User Experience, International Digital Animation/Moving Graphic, International Digital Microsite.

Gaming platform Unibet was, in their own words, “for punters, by punters.” So we wrote a spot only punters would understand. Using shorthand and slang that only true sports fans would get, we proved the campaign idea – that It Pays to Speak Sport.

Thousands of refugees make it to Australia every year, but their struggles aren’t over when they arrive. They don’t have the ability to legally work, they don’t have a community to support them, and they don’t have anyone to turn to. But they do have a unique point of view.

Introducing Seeker, the first stock library populated entirely with images taken by refugees. The proceeds from every image go straight to the refugee who took it. It's platform to bring refugees’ daily struggles into the spotlight - and help them get on their feet.

Who Gives A Crap toilet paper is quite literally the easiest way to do good - 50% of their profits go to help people without access to toilets. So for their online video campaign, we sent up hokey charity ad tropes: you can help people in need - and all it takes...is one crap a day.

Our dogs bring so much into our lives. What are we bringing into theirs? This question was at the heart of our 2020 campaign for Black Hawk, a premium grain-free dog food. In TV and cinema, we told the story of Bounce, a dog that turned a boy's life around when everyone else turned their back on him. Then, in out of home, provocative headlines made people ask themselves a crucial question - what am I feeding my dog?

George Wyndham wines decided to update their brand to be more contemporary and exciting. We were tasked with the challenge of taking the new brand into the mainstream globally by creating a strong online web presence. Using stories about the brands founder and the folklore around the brand, we created a beautiful serialist website. 

Kohler's Artefacts Faucet Collection is the definition of timeless. And what better way to show timelessness than to travel through time itself?

When State Farm was launching a new large-scale campaign featuring the Coneheads (from SNL), we realized there was a big opportunity to build buzz for the campaign before it even launched.

The first spot would parody State Farm's most iconic spot, "Jake from State Farm," shot for shot. So we created #TuneInEarthlings, a version of the original spot with an alien takeover message in the middle, and ran it in place of "Jake from State Farm" for two weeks prior to the spot's launch. Then, we fueled the conversation with cryptic social posts and "takeover" banners.

State Farm was represented by two of the most famous athletes in the world – Aaron Rodgers and Chris Paul – but they had never even met. So we decided to bring them together in the most epic Trick Shot Challenge the world had ever seen. Taking place across Twitter, YouTube and Facebook, the athletes called each other out, showed off their trick shot chops and raised awareness for each other’s charities along the way.

In busy family life, chaos can strike at a moment’s notice. A toy tornado. A picnic calamity. When these messes take on a life of their own, there’s only one place to turn. We pushed Ziploc beyond the expected storage use cases to something bigger – containing the chaos of life.

Focus groups said McDonald’s Buttermilk Crispy Chicken Sandwich was so good, people didn’t even believe it was from McDonald’s. So to launch the digital site, we let people try it for themselves, then recorded their reactions when they found out. Those reactions? Instant comedy.

There are a lot more beer drinkers than whiskey drinkers. So to recruit them for Jameson, we turned to a long-held beer drinker tradition: the shower beer. Thus, the Shower Boilermaker was born. We launched it with a series of videos in partnership with the biggest names in Sydney beer culture, then fuelled the trend with a series of shower products to complement Shower Boilermakers.

To promote Capital One’s official sponsorship of the NCAA, we created a series of TV spots and online videos starring Greg Anthony and Sir Charles himself. 

Insomniacs, rejoice! Meet Tax Nap, an Action on Google that literally reads you the Australian Tax Code to lull you into a peaceful slumber. Choose from thrillers like Value Shifting or Tax Admin – it’s got all the hits. And, as someone that had to sit through the 5 hours of recording we did, I can guarantee it will put you to sleep.

Try it out! Say “Hey Google, talk to Tax Nap” on Google Home or the Google Assistant App

Imagination is a beautiful thing. It can turn a pile of pillows into an underground bunker, turn a stick into a magic wand, or a Ziploc bag into…well, anything, really. Armed with this insight, we pitched Ziploc a bold new brand campaign: “Use as Imagined.” The new campaign highlighted the unlimited creative uses for their bags and containers to lift Ziploc above mere storage – it’s a tool for anything you can imagine.

There are few things more important than the legacy we leave behind. We brought that sentiment to life for St Hugo, a brand with a 150+ year history that shines through in every bottle. Dust artist Nikita Golubev created portraits of the key figures in St Hugo’s history on real bottles of the wine, and print ads told the deeper story behind them.